We will reduce the unpleasant surprises in your business.
As a Competition Detective™ we tackle your business challenges:
1. Develop a sustainable competitive intelligence program, which includes an early warning process.
2. Make the right strategic decisions. Through rigorous reseach and analysis, we help managers uncover and develop lucrative marketing opportunities, as well as NOT go into unprofitable markets.
3. Capture intelligence from your sales force. Sales is one of the best sources of market intelligence and competitive insight since their key source is your customer.
Ellen Naylor has worked in marketing and sales for over 30 years, and has made a practice to bridge the gap between sales and marketing by instilling Cooperative Intelligence™ practices throughout both organizations. You must continually Give to Get, especially from Sales.
Cooperative Intelligence™ is an attitude and practice of Giving that promotes openness and trust. You can be the most skilled professional, but if you fail to connect and communicate effectively, you will fail.
Examples of our Deliverables
Market research Product opportunity analysis Monitor industry trends, key customer activity... Research acquisition candidates, potential partners, new technology Early warning development Capture valuable information from sales Customer insight Customer intelligence Win loss analysis Trade show collection & analysis
In all our projects, we observe the ethical standards established by our clients, the Association of Independent Information Professionals and the Society of Competitive Intelligence Professionals.
All our work is held in strictest confidence.